TradeWins
The story behind TradeWins

Built from running a local business.

After building and selling RCV Roofing, Siding & Gutters, Jay Nelson started TradeWins to help local business people work through the questions and challenges he knew firsthand.

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Jay Nelson, founder of TradeWins
Founder · TradeWins

Jay Nelson

Jay spent nine years building RCV Roofing, Siding & Gutters, starting from the back of his car. Along the way, he learned how much goes into running a business beyond doing the work itself.

Knowing who was responsible for what, keeping track of useful numbers, and making time to plan helped the business run better. After selling RCV Roofing, Siding & Gutters, Jay began working hands-on with small businesses through TradeWins.

Jay is managing co-owner of AJ Nelson Properties (land and rentals) and Starview Homes (residential home builder). He is a US Army veteran.

Connect with Jay on LinkedIn
Jay speaking with college students in a classroom
Speaking with college students
Nine years building RCV Roofing, Siding & Gutters
Managing co-owner, AJ Nelson Properties (land and rentals)
Managing co-owner, Starview Homes (residential home builder)
US Army veteran
10 Under 40, Greater Bloomington Chamber (2021)
Partner in Hope, Habitat for Humanity of Monroe County (2020)

From doing the work to building the company

RCV Roofing, Siding & Gutters started like many small businesses. Jay knew the work and was willing to work hard. He also became the salesperson, estimator, project manager, customer-service department and final decision-maker.

As the company grew, more questions and responsibilities came back to him. He needed help making the business less dependent on one person.

Learning to share the work

Coaching helped Jay clarify responsibilities, document how work got done, and make time for useful conversations with his team. Those changes helped the company run better.

Aerial view of the RCV Roofing, Siding & Gutters offices and warehouse
RCV Roofing, Siding & Gutters
Two people holding One Team shirts for RCV Roofing, Siding & Gutters and Bone Dry Roofing in front of a Bone Dry Roofing backdrop
A new chapterRCV Roofing, Siding & Gutters and Bone Dry RoofingAfter the sale of RCV Roofing, Siding & Gutters.

Why we are here

After selling RCV Roofing, Siding & Gutters and working with other business people, Jay kept hearing familiar questions about growth, teams, time and what to work on next.

We bring local people together through free Issue Sessions, workshops and local experts. We also offer private, one-on-one coaching and projects when you want personal attention on your business.

The RCV team working together at a table during a business coaching session in 2017
Working with a business coach at RCV, 2017.

Ready to work on the business behind the work?